While preparedness is often highlighted by western governments through the use of preparedness holidays, I can't help but let out a light-hearted chuckle when I see the annual ad drive. It's the usual banter about food, water, and flashlights. But as quickly as it begins, the off-channel messaging ends and we're right back to square one. But what would happen if the educational system started early, if materials were made available by their governments, and people were aligned on everyday preparedness? Well, it would look a lot like South Korea.

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